The importance of visual communication

MaryDes book trailers

Visual power for efficient promotion

These days most people are addicted to their smartphone or tablet. And I admit, it comes in handy when you need to have some information on, let’s say, books. Every year millions of new books appear on the market so which one do you choose? The ones you heard about already, the ones who have positive reviews and attractive covers. Yes, I wrote you already about the importance of a good book cover design. They see you before they read you. We are so accustomed to visual stimulation that we, unconsciously, preferably want to be contacted in this way. It makes information more comprehensible. In addition, an image stays longer in our memory then text.

Suppose you have a Twitter or Facebook account and you look at your numerous messages, which draw your attention first? Most likely those containing a picture or video. If you want to send a message to the world, you should do it visually.

This was well understood by management from famous authors. Which had funds enough for visual communication through book trailers.

Book trailers

A book trailer is a short video to promote your book and aims to entice the viewer to pick up your book or get more to know about it.

“In one minute or less you can tap into the visual, auditory and emotional senses of your potential reader with a book trailer. Like its cousin the movie trailer, a book trailer is designed to get the buzz going and drive sales, or at least more interest.”

Arielle Ford (Author, Speaker, Relationship Expert)

 

Book trailers offer an additional opportunity to make your book known on popular video sites like Youtube and Vimeo. Moreover, this video promotion draws more attention on your social media, like Facebook, Twitter and LinkedIn.

One huge problem though: book trailers are expensive, very expensive. A professional book trailer can cost you $4000 and more. Not something for indie authors to pay. So we see a lot of them experimenting with homemade book trailers, forgetting that a quickly patched together trailer also can reduce the interest in the book.

At MaryDes we thought about this and have researched and experimented with possibilities to reach a formula that allowed us to offer indie authors professional trailers at affordable prices.

Using special techniques, creative ideas and automation we succeeded in developing professional book trailers for small budgets. Doing so, we give all authors the possibility to get more attention and create more sales with their own book trailer.

 

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